The web-site of The Galbraith Muir Consultancy has expanded over the lifetime of the company, and in this blog we would like to highlight the various components of the site.
The heart of the site is the description of the main services offered by the company. The home page links to the three main sections on
- [intlink id=”4″ type=”page”]Marketing Planning[/intlink]
- [intlink id=”13″ type=”page”]Customer Focus[/intlink]
- [intlink id=”37″ type=”page”]Customer Understanding[/intlink]
These three services link together to ensure that a marketing strategy is built upon excellent customer understanding, supported by a customer-focused mindset within the organisation, and resulting in a clear, concise and actionable marketing strategy.
The main services are illustrated by [intlink id=”89″ type=”page”]case studies[/intlink] which, in order to protect client confidentiality, have been prepared by combining experiences with a number of clients. To expand on these themes, there are extended essays on the site, listed under “[intlink id=”53″ type=”page”]The Sleeping Partner[/intlink]” heading
Sections planned for the future include this blog; a best-practice section, highlighting ideas which will often be drawn from industries outside the customer base of The Galbraith Muir Consultancy; and pages focusing on the work of individual clients and their associates.