The Galbraith Muir Consultancy
Many of the techniques for marketing planning, assessment of customer satisfaction and culture change have their origins in consumer marketing. While the principles are applicable to other industries, it is essential to tailor them specifically to suit the particular needs of technologically-driven, business-to-business clients.
The Galbraith Muir Consultancy specialises in developing and applying techniques to suit such businesses.
Drawing on many years experience in high-technology manufacturing and service industries, Sarah Galbraith and her associates can assess those areas in which the customer connections are not optimised, and can offer interventions to address them.
The style of The Galbraith Muir Consultancy is to build on the existing strengths of the client organisation, and to coach and support the staff so that they themselves deliver the changes. Consequently, the clients’ staff build the confidence and ability to continue the improvements after the consultant’s formal programme has been completed.
At the end of a project, The Galbraith Muir Consultancy aims to leave its customers feeling:
- More confident
- More customer-focused
- Better informed about commercial matters
- More committed to the marketing process
- More able to work effectively at the interface between technology and marketing