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Marketing Strategy
Marketing Planning
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Sleeping Partner
1: What’s it all about?
2 : Giving the Customers what they want
3: When your best just isn’t good enough
4: Why do you treat me that way?
5: Go away from my door
6: Gimme, gimme, gimme
7: If it’s fun, it can’t be working
Case Studies
1- What the Customer Really Needs
2 – Using Brands in the Public Sector
3 – Commercial Strategy for Academics
4 – Early Stage Market Development
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